1664 x CLOT presents Bon Appétit-Lah — giving KL’s everyday dining scene an extraordinary glow-up this 13 & 14 June at TRX Raintree Plaza.
The world’s No.1 French beer, 1664, is once again turning everyday moments into something extraordinary with the return of Bon Appétit-lah. Staying true to its promise of elevating life’s simple pleasures, the brand takes a bold leap this year through its first-ever exclusive Asia-wide collaboration—partnering with urban fashion label CLOT, founded by Edison Chen, to blend French brewing excellence with the edgy spirit of streetwear culture.
Building on the success of previous Bon Appétit-lah editions, this collaboration elevates casual dining to new heights—where delicious cuisine meets cutting-edge style. Renowned for blending Eastern and Western fashion influences through its signature Silk Royale pattern, a symbol of Asian artistic heritage, CLOT perfectly reflects 1664’s spirit of turning everyday moments into extraordinary celebrations.
“As the No.1 French beer brand in the world, 1664 is about more than taste—it’s about embracing
moments with effortless style. Through Bon Appétit-lah, 1664 brings that spirit to life, turning everyday dining into something more special and even more extraordinary. This year, we are taking it a step further with CLOT, blending style into how we experience beer and culture. This is where French good taste meets street-smart edge, setting the scene for moments that are effortlessly cool, unexpectedly bold, and true to 1664’s signature style,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.
Our aim was to create a product that is not only visually appealing but also tells a story of cultural
fusion—bridging the East and French. Collaborating with 1664 has been an exciting journey, and we’re thrilled to offer a collection that celebrates the richness of cultural differences while elevating everyday moments,” said Simon Wat, General Manager of CLOT.
For the first time ever, 1664 and CLOT join forces in a bold collaboration to present Bon Appétit-lah—bringing their East-meets-French fusion to the heart of the city with an exciting two-night takeover at TRX’s Raintree Plaza on 13th and 14th June. This immersive experience blends food, fashion, and flair with a vibrant lineup of performances by both local and international talents.
Guests can indulge in a specially curated menu featuring Asian dishes with a French twist, crafted by some of the city’s most celebrated restaurants. The event also unveils exclusive, limited-edition 1664 x CLOT merchandise, available only at the speakeasy-style 1664 x CLOT fabric store on-site—making it a must-visit for beer lovers and style enthusiasts alike.
And the best part? Entry is completely FREE—but space is limited (tighter than your jeans after a feast), so RSVP now to secure your spot and enjoy a complimentary 1664 beer on arrival!
*Don’t miss out—RSVP now at https://1664malaysia.com/eventbal2025/.
Missed the 1664 x CLOT Bon Appétit-lah event? Don’t worry—you can still catch the vibe with the 1664 Blue Hour, happening at 30 selected outlets nationwide throughout June and July. Plus, you’ll have a chance to win exclusive 1664 x CLOT limited-edition merchandise.
And the collaboration doesn’t end there—bring home a one-of-a-kind 1664 x CLOT ceramic tumbler with qualifying 1664 purchases at participating supermarkets, hypermarkets, and online retailers across the country.
Follow @1664malaysia on Facebook and Instagram for more info on the happenings. All activities are
open to non- Muslims aged 21 and above.
